Clain is building sophisticated analysis software that provides regulatory compliance for crypto related businesses and empowers forensic investigators with ingenious tools to detect and explore crypto-enabled crimes.
We are looking for a trusted expert who will help us build solid foundation and kick-start the marketing strategy through storytelling with data and finding new ways to drive both our pipeline and ultimate brand recognition:
- You will develop our content strategy plan on what topics we will focus on, what channels, how we’ll execute, and how we’ll measure success
- You will Increase inbound organic traffic, engagement and conversion via content marketing efforts across website, blog, social media, partnerships, and email programs
- You will create and lead development of high-quality, engaging content by working closely with internal subject matter experts
- You will work with news agencies to distribute our content across various medias
- You will define and track key metrics for content marketing success; view and engagement performance, keyword rankings, conversions, etc.
- You will develop marketing and sales assets with internal and external stakeholders and agencies
- You will manage and grow social media channels Linkedin and Twitter
- You will work with SEO agencies to improve organic discovery
Requirements:
- Demonstrated ability to deliver successful campaigns in B2B environment and track record of marketing funnels
- 3+ year experience in a similar position within technology sector, preferably SaaS
- Passion to develop a deep understanding of the cryptocurrency landscape and how emerging compliance regulations affect blockchain ecosystem
- Ability to creatively explain and present complex concepts in an easy to understand manner
- Understanding key SaaS performance metrics (CaC, LTV, conversion metrics, cohort analyses, forecasting, etc) and sales methodologies
- Fluency in English is essential
- Bachelor's degree in PR or Marketing